The Azores: What tourism?In 1975, two consultants at BKW Associates (North America) designed the "Plan for the Regional Economic Development", in which they suggested guidelines for Tourism in the Azores, featuring its tourism potential. Still according to their ~plan~ Azorean tourism will never be for the masses. It is a niche tourism for nature, rest, health, outdoor activities and small hotel units symbiotically integrated in natural surroundings and native culture, supported by skilled locals.
As tourism continues to gradually grow, local population should look to invest in specialized training opportunities. The craftsmanship together with other forms of local culture represent a great market potential.